It's all about the four P's: Product, place, promotion and price. And we hear lessons from some of the world's most time tested salespeople who can and do sell anything, literally.

Where to spread that message? How to make it unforgettable? Instantly recognizable? What is going to be your Just do it? Your Think different? Your Where's the beef? In our case studies today, we look at a product so cleverly marketed, the company doesn't need to market it at all anymore and customers wait years to get it: the Birkin bag. Once you've got your sales pitch, it's time to get the word out: marketing. It's precision-crafted to show how what you're selling can solve a problem your customer needs solved. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing! If you've watched a show like Mad Men or The Office, you know the importance of a strong pitch. Marketing and sales: how to think product, place, promotion and price : Planet Money : Planet Money Summer School In this session of Planet Money Summer School, we are getting the word out about your brand.

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